Focus Group Companies That Offer Occasional Online Studies

Focus groups are a painless way for you to make money in exchange for your honest opinion.

Brands need to constantly improve if they are to keep up with the ever-changing consumer demands. This makes your feedback extremely valuable as it helps improve products and businesses.

What Is A Focus Group

A focus group involves a group discussion generally involving 8-12 people moderated by an expert. The group may have varying background and experience. Sessions last 1-2 hrs and you are paid well for your efforts.

They could be conducted online, in-person, as a chat session or at the client location. You will be paid after your participation in the form of cash, GCs, check or other rewards.

You can sign up for many of these following companies. Most studies are conducted at the research facility but they do have occasional online studies. Not all of these sites are open to many countries and some of them inform you of the pay details only at the time of the study.

focus groups that pay well for your opinion

Sites That Offer Paid Research Studies

1. Experience dynamics

  • Location: Global
  • Studies Offered: Field Studies, Diary Studies, Usability Testing, Phone interviews, Online Focus Groups, Online Surveys
  • Incentives: $50-$150 dollars

2. C2 Research

  • Location: Across the US
  • Studies Offered: In-person, telephone, and online studies. Surveys, Focus groups, Interviews
  • Incentives: $75 to $200

3. Video Chat Network

  • Location: Global
  • Studies Offered: Online or mobile video chat
  • Incentives: $100 on average for each video chat

4. OpinionWizard.com

  • Location: US and Canada
  • Studies Offered: Online and In-person. Focus groups, Taste Tests, Mock Juries
  • Incentives: As much as $300

5. Engage Indepth

  • Location: Possibly Global
  • Studies Offered: Focus groups, Online discussions, Website usability studies
  • Incentives: $50 to $250

6. Survey Squad

  • Location: US only
  • Studies Offered: Online marketing research surveys, In-person interviews, Phone interviews, or Online bulletin boards
  • Incentives: $100 – $300. $1-5 per online/mobile survey

7. Tell Us Your Opinion/Consumer Logic

  • Location: US only
  • Studies Offered: On-location focus groups, Phone and online surveys
  •  Incentives: $65 or more

8. 20/20 Panel

  • Location: US and Canada
  • Studies Offered: On-location and online. Focus groups
  •  Incentives: $50 to $150

9. Focusgroup.com

  • Location: US only
  • Studies Offered: Phone, On-location, and Online. Focus groups, Interviews, and Online surveys
  •  Incentives: $75-150

10. Probe Market

  • Location: US only
  • Studies Offered: Phone or Online. Focus groups
  •  Incentives: $50 to $400

11. Nichols Research

  • Location: Possibly US only
  • Studies Offered: On-site, off-site and Online. Focus groups, shop-along, taste tests, mock juries
  •  Incentives: $65-$100

12. Marketing Analytics

  • Location: Possibly Global
  • Studies Offered: Online Focus groups
  • Incentives: $35

13. Orman Guidance

  • Location: US only
  • Studies Offered: On-location, Phone, Online, and In-home. Interviews, Focus groups, Product testing
  • Incentives: $50 to $200

14. Advantage Research

  • Location: Detroit and Grand Rapids, Michigan, Fort Wayne and Southbend, Indiana, Columbus, Ohio
  • Studies Offered: Onsite, Phone, and Online. Mystery shopping, Mail, Phone & Online surveys, Focus Groups, Taste Testing, On-site interviews, Taste testing, Mock Jury
  • Incentives: Not mentioned on the website

15. Google User Experience Research 

  • Location: Global
  • Studies Offered: Online, Onsite, At your location. Focus groups
  • Incentives: Gift card or a donation to your favorite charity

16. watchLab

  • Location: US only
  • Studies Offered: Online, Onsite, Phone. Focus groups, Interviews, and Online boards
  • Incentives: Amount not mentioned. You get paid in-person or by check

17. QuestionSpace

  • Location: US
  • Studies Offered: Focus groups, Shop along interviews, Telephone surveys, Taste tests, and online surveys
  • Incentives: $75 and $150 for a 2-hour group session. $5 to $20 for online surveys. $50 to $75 for phone interviews

18. Harris Poll

  • Location: US and Canada
  • Studies Offered: Online surveys and focus groups
  • Incentives: Amount not mentioned on the website

19. SurveyFeeds

  • Location: Possibly US only
  • Studies Offered: In-person and Online. Phone and one on one interviews, Focus groups, Online surveys
  • Incentives: Amount not mentioned on the website

20. AccuData

  • Location: US only
  • Studies Offered: In-person and Online. Phone and one on one interviews, Focus groups, Online surveys
  • Incentives: Amount not mentioned on the website

21. Inspired Opinions

  • Location: Global
  • Studies Offered: In-person, telephone and online. Focus groups
  • Incentives: Online rewards only, mostly in the form of GCs

22. Hagen Sinclair

  • Location: US only
  • Studies Offered: Online, telephone, and in-person. Focus groups
  • Incentives: Specific amount not mentioned

23. Metroline

  • Location: Canada
  • Studies Offered: Online and In-person. Focus groups
  • Incentives: Specific amount not mentioned on the website

24. MediaBarn Research

  • Location: US only
  • Studies Offered: In-person or online. Usability testing, Focus groups and Expert Interviews
  • Incentives: Varying amounts as GC, Check, or Cash

25. Plaza Research

  • Location: US only
  • Studies Offered: Phone, Online and In-home and On-site. Focus group, Telephone and In-home interviews, Online surveys, Usability testing
  • Incentives: Specific amount not mentioned on the website

26. MySoapBox

  • Location: Possibly US only
  • Studies Offered: Online Research studies
  • Incentives: Points can be redeemed as GCs

27. Usability Sciences

  • Location: Irving, Texas and other cities
  • Studies Offered: On-location and occasionally online. Usability tests or Focus groups
  • Incentives: Check. Specific amount not mentioned on the website

28. Schlesinger Group

  • Location: US and UK
  • Studies Offered: Phone, Online and In-person. Surveys, Focus groups and Product testing
  • Incentives: Specific amount not mentioned on the website

Points To Keep In Mind

  1. You may not qualify for every focus group you sign up for. Clients require sessions to be conducted with certain demographical demands. You will be asked to complete pre-screening questions to see if you meet those demands
  2. Participate in sessions only if you can add value to the study. There is no point being part of a focus group when you have no idea of what the product is all about
  3. The research studies may be few and inconsistent. So, sign up for as many as possible. If you land 2-3 a month, you will earn quite a nice bit of spending money
  4. Keep your profile updated so that you can qualify as and when studies become available
  5. Be wary of any site that asks you to make a payment or sell something to you. All the legit sites just need your opinion. Do a thorough research before you attend an at-location study

Focus groups are engaging and studies involve an interesting blend of products from top companies. Sign up with many to improve your chances and get paid well.

Hope this post was helpful! How was your experience with focus groups? Is there any site you would like to add to the list above? Let’s discuss in the comments below.

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